Blog

March 23, 2011

Recently, we have run into a rash of companies that have been held hostage by a former IT employee or a current IT service provider. Smaller companies that neither need nor can afford a full IT administration staff often find themselves tied to their current situation.

Because the network infrastructure, server architecture, and network design are so complicated (even in very small companies), many businesses stick with the devil they know while putting up with slow response times, repeatedly asking for the same problems to be resolved, and have simply gotten used to the headaches and frustration that come with using a computer believing that is simply the way it is.

March 11, 2011

Here comes the new iPad! The next version in this very cool device is being released today. As always, the buzz around Apple’s toys can be heard for miles.

While the iPad 2 offers a few new features, it will set you back about $100 more depending on the model. While the iPad 1 runs from about $530 – $730 plus data plan, the new one will set you back $630 – $830 plus data plan.

So what does this all have to do with marketing? If you have a Flash-based website, your site will still not be viewed properly on any iPad or iPhone, this one included. (When will everyone play nice together?) While there have been many improvements to Flash over the years, most notably the SEO improvements, I'm beginning to think that it will ultimately succumb to the pressure of other technologies and the companies that have chosen not to play well with it.

(As a side note, we hear the Skyfire browser app that you can download to your iPad supports Flash.)

February 24, 2011

So last time we sat down for a little chat about marketing and dating, we talked about communication and building relationships—and how confusing all of it can be. Now that we understand the why, let’s talk a bit about how to get started with dating… I mean marketing.

Marketing and dating share another similarity–who is your audience? Before you start dating you ask yourself a few questions: Do I want someone in my area or am I able to go elsewhere? What age range is ideal? What types of occupations do I find compatible? (If you work nights, you may not want someone who works days!) In marketing, this is considered a demographic. Define your ideal and likely customers but keep your mind open to other possibilities!

February 18, 2011

Think about it. Marketing is about building relationships. So is dating. Marketing is about communication. So is dating and/or relationships. Marketing can be a bit overwhelming and confusing… Yeah, you see the correlation there, don’t you?

Since I’m not a dating expert, (although we happen to have a client who is! www.moremojonow.com) I’ll stick to telling you a few things about marketing.

Most people think marketing is about delivering a message that will entice consumers to purchase your product or service. While that is accurate, the underlying purpose is to provide an avenue for discussion: relationship-building discussions. Sounds easy enough, right?