Tech Tip of the Week

Are you a Facebook user? Facebook recently enabled the option for you to use HTTPS (encryption), which should drastically increase security for users. To change the setting in your account, log in to Facebook and go to Account > Account Settings > Account Security. Select the Browse Facebook on a secure connection (https) whenever possible check box, then click save.

Tech Therapy recommends this option to all users, but especially those who browse from work, coffee shops, airports, or other public Wi-Fi provider.

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Drive Revenue

Want to drive revenue but aren’t sure where to start? In today’s economically aggressive climate, you need solution-based marketing strategies that will help your small- or medium-sized business stay ahead of the competition. Focus on what your business does best and let Tech Therapy research and execute the latest marketing trends.

Many companies employ multiple providers to manage public relations, marketing, website development, SEO, and more. This piecemeal approach reduces efficiency, increases costs, and creates missed revenue opportunities. What’s missing? A comprehensive, consistent marketing strategy and the professionals to manage it.

Engaging in dialogue with your customers is a powerful way for your business to build brand equity, and building relationships is what we do best. On average, a customer will be “touched” 7 times prior to purchasing. This is why social media, email campaigns, direct mail, SEO, website, advertising, news, public relations, featured articles, and numerous other opportunities must be effectively and appropriately utilized to get the most out of your marketing dollars.

With Tech Therapy, you get an entire department of marketing experts with more than 50 combined years of experience that your business needs to begin and continue conversations with your customers. Our Marketing Services packages can help you take those difficult first steps and give you a clear plan of action. We become your company’s marketing department, providing a robust suite of advertising, print-based marketing strategies, and online presence strategies. Get more for your marketing dollar by upgrading your business to the Serenity Service.

Website

Does your business need its first website? Would you like to add more information and functionality to your existing website? Or is your business ready to rebrand and launch a new look?

SEO

Once you’ve got a great website, you want to attract visitors. This is an entire discipline and the development research is an ongoing task. We stay current on SEO best practices and keep your site optimized for the best return on your money.

Social Media

Social media is so popular because it is two-way communication. You get to hear from your customers as well as communicate with them. Stay active and your customers will do some of your marketing for you. This is today’s “word of mouth” marketing!

Collateral Marketing

Brochures, trade shows, business cards, and flyers are important pieces to many companies’ marketing plans. We can help you determine what you need while respecting the environment and saving you money.

Email Marketing

Stay in direct touch with your client base but also reach new clients. We use permission-based email practices, so those on your lists will actually want to hear from you.

Internal and External Communication

We can help you establish, write, and publish newsletters for both internal and external use. Communication builds strong relationships and strong relationships create happy customers and staff. Let us show you how!

 

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